Nishtha Asthana

1 day ago

Richa Goswami on looking ‘beyond the transaction’ ...

The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.

Apr 30, 2024

Governance, safety, and risk around Gen AI are ...

Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.

Apr 16, 2024

Mars Wrigley India CMO on evolving snack tastes and ...

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.

Jan 15, 2024

Sustainability glam: L’Oréal SAPMENA's Vismay ...

SAPMENA is an unconventional geographical zone; president Vismay Sharma talks about how the region sets a new bar in sustainable solutions and why data and tech are reshaping the industry landscape.