The Knowledge

May 3, 2024

Marketing spend woes: The continuing impact of tech downsizing

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

May 2, 2024

Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.

Apr 12, 2024

H2 2023: Telstra disrupts the norm with its $100 million account

North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.

Apr 10, 2024

M&A Watch: H2 2023 sees a significant drop in activity

Marcoms M&A deals were down 39% compared with the second half of 2022.

Apr 8, 2024

H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall

Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.

Mar 12, 2024

Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder

Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.

Mar 7, 2024

Global indie agency rankings: Wieden & Kennedy and Mediaplus top 2023 rankings

Wondrlab and LS Digital, both based in India, maintain their positions in the top ten across creative and media rankings.

Mar 4, 2024

APAC 2023 final rankings: Publicis and GroupM finish atop creative and media tables

Digitas' win of Aldi in December was enough to push the agency above fellow Publicis agency Saatchi & Saatchi to top the creative table. On the media side, Wavemaker held on to first place, keeping fellow GroupM agency Mindshare at bay.

Feb 29, 2024

Global new business spotlight: Publicis dominates with four major wins

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Feb 8, 2024

Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility

Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.

Jan 31, 2024

APAC rankings: Publicis Groupe, GroupM lead creative and media tables

HSBC's global review is Asia-Pacific's largest media account move in the Sept-Oct period; TBWA's $100 million telecom Telstra account is the biggest creative win.

Jan 31, 2024

Google: ‘We’re not restructuring because AI is taking away roles’

Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs.

Jan 19, 2024

Building brand reputation and fostering innovation in the energy sector: Campaign's Global Forecast Q1 2024 – Part two

In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.

Jan 12, 2024

Campaign Global Forecast Q1 2024—Part one

From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.

Jan 10, 2024

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Jan 3, 2024

Global indie agency rankings: Wonderhood catapults into creative league

Seven shops entered the media rankings for the first time in 2023 as APAC's LS Digital and Atomic 212 advance.

Dec 20, 2023

Brain-to-computer interfaces aren’t just sci-fi—here’s why they could be the next big thing in marketing

Insights into the human brain give brands and marketers access to our desires like never before.