Analysis Marketing
Apr 7, 2014

20 women to watch in Asia-Pacific marketing

Campaign Asia-Pacific presents (in no particular order) 20 exceptional female professionals who are taking the marketing industry forward and are destined to achieve much more. Please see the captions for details on each woman's achievements. (We will be adding five of the 20 selected professionals to this gallery each day over the next few days; subscribers can already see the entire feature in the April print issue or emagazine.)

Rachel Zhu: Business director, M&C Saatchi AEIOU<br /><br /> In her role as business director at M&C Saatchi China over the past year, Zhu has driven some of the agency’s biggest client wins, including multiple pieces of business from Unilever. She led the proposal and negotiation for the Win Celebrity Management contract in November 2012 and won the first digital project from Unilever for the agency in August last year. Zhu pushes to establish emotional connections between consumers and the many ‘functional’ products and brands in China’s local market, such as Valspar-owned Huarun and the Unilever-owned Paints & Zhonghua toothpaste. Michael Liu, the agency’s MD and Greater China partner, describes her as always exceeding clients’ expectations, as well as his, by working relentlessly to improve service standards in the company.

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