Advertising
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
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Don’t let your AI investment for advertising fall flat
AI is not a silver bullet; the tech’s capabilities, while incredibly powerful, are only effective if managed and implemented correctly.
WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Move and win roundup: Week of May 6, 2024
Mediacorp, CNN, FCB, Dentsu, The Womb, PHD, TBWA, Clemenger BBDO, Houston and more, in our weekly collection of people moves and account news.
Bilibili’s Youth Day video stirs plagiarism claims
Bilibili disputes the plagiarism claims on the video, which has already garnered over a million views on the platform.
'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign
In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
Judi Dench's agents go undercover at the opera in UK ad for Moneysupermarket
Ad marks third in series by features director John Madden.
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Marketing spend woes: The continuing impact of tech downsizing
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
Ogilvy Hong Kong, Dentsu Japan and The Monkeys in Australia win Grand Clios
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.
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Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
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Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
Pharma’s corporate reputation begins to slide following Covid surge
The pharma industry’s Covid-peak in corporate reputation has begun to drop, though it still remains higher than pre-pandemic levels.
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How to fix the deprioritisation of DE&I
There’s much evidence that DE&I is moving down adland's agenda. But it doesn’t—and shouldn’t—have to be this way, says the chief executive of The Unmistakables.
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