Marketing Analysis Opinions
Dennis Potgraven
May 18, 2020

China's O2O retail leads in technology, but is letting us down in content

China's O2O 'new retail' scene is missing out on opportunities to connect with consumers in ways that improve their lives, says Havas Group's Greater China strategy chief.

People sell goods through online live streaming during the gala of 2019 Alibaba 11.11 Global Shopping Festival on November 10 in Shanghai, China. (Photo by VCG/VCG via Getty Images)

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