PARTNER CONTENT |
- How they find creative inspiration
- How they get beyond the brief
- And, crucially, how they create brand impact within the new commercial imperative
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
PARTNER CONTENT |
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.
From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Bold's Tyler McConville explains.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.