Marketing Analysis
Gemma A Williams
Nov 5, 2021

Can China's Double 11 be more sustainable in the age of climate chaos?

Attitudes in China are shifting and much of this is coming from the younger generations, and China’s biggest e-commerce conglomerate Alibaba is touting this 11.11 as its greenest festival yet.

This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist?

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