Analysis

1 hour ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

4 hours ago

Subway’s APAC CMO on the push-and-pull between global counterparts

CAMPAIGN 360: Subway’s APAC marketing leader candidly discusses how regional and local marketers can shape global campaigns based on customer feedback and identifies where Asia can lead.

16 hours ago

Don’t let your AI investment for advertising fall flat

AI is not a silver bullet; the tech’s capabilities, while incredibly powerful, are only effective if managed and implemented correctly.

1 day ago

Richa Goswami on looking ‘beyond the transaction’ in financial-services marketing

The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.

1 day ago

Four PR lessons from the Kendrick Lamar—Drake beef

Communicators can learn something from how the two rap stars addressed accusations against them.

1 day ago

The changing face of political ad campaigns in India

From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.

2 days ago

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.

3 days ago

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

3 days ago

Mixed-reality marketing: how AR can help future-proof brands

No longer an expensive add-on, augmented reality can now present a low cost and novel way to reach new audiences in a media saturated world.

3 days ago

Social overtakes search for adspend in landmark global shift: Warc Media

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

May 3, 2024

Why otome is the new go-to for gaming collaborations in China

Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.

May 3, 2024

Marketing spend woes: The continuing impact of tech downsizing

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

May 3, 2024

Pharma’s corporate reputation begins to slide following Covid surge

The pharma industry’s Covid-peak in corporate reputation has begun to drop, though it still remains higher than pre-pandemic levels.

May 3, 2024

How to fix the deprioritisation of DE&I

There’s much evidence that DE&I is moving down adland's agenda. But it doesn’t—and shouldn’t—have to be this way, says the chief executive of The Unmistakables.

May 3, 2024

Meta injects AI into Reels ads and creator pairings

At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.

May 2, 2024

Is there a place for 'fake OOH' ads in the industry?

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

May 2, 2024

Beyoncé's country pivot and lessons in fearless marketing

In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.

May 2, 2024

Stagwell’s revenue climbs in Q1 as tech clients return

The holding company is eyeing international expansion and digital transformation for growth.

May 2, 2024

Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.

May 1, 2024

Bumble launches global campaign and revamps visual identity

The campaign and brand refresh was created in-house.