tech
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
At SXSW, creatives and technologists clashed over AI
Technology leaders reflected a state of ‘irrational exuberance’ for AI, while creative industries prioritised protections.
'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers
With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.
Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs
Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products.
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Wunderman Thompson develops tech to analyse emotional responses to ads
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
The growing chasm: What is causing the widening gap between the performance of the agency groups?
While it's easy to characterise the main agency holding groups as the same, this year's variance in their individual performance results points to factors that go well beyond the cyclical norm, unpacks Ian Whittaker.
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