By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.
Social media community explores in-app ads for the first time, despite company’s CEO repeatedly stating that the platform will not rely on advertisers.
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