YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.
With an impending rise in TV licence costs and alternative funding options under scrutiny, senior marketing leaders delve into the potential impact of a commercial BBC on advertisers.
Speaking at the ANA’s Media Conference, P&G’s chief brand officer emphasised the importance of reach, effectiveness and efficiency—and integrating the three.