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After 11 years with DDB Philippines, ECD Roger Pe is departing the network.
Pe's decision comes after his appointment as chief creative officer of sister agency Rapp Collins earlier this year (Media, 24 March). After leaving the network, Pe (pictured) revealed to Media he will set up his own agency and "return to writing". During his tenure at DDB, Pe dramatically improved the agency's creative profile, winning awards at all of the major global and regional shows.
"The agency will surely miss Roger's touch and style," said DDB group president and CEO Gil Chua in an email.
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