The Information
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
How Google, Meta, Snapchat and TikTok are attempting to eclipse each other
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
Assembly hires Pele Cortizo-Burgess as its first global chief strategy officer
Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
Group M goes global with AI adtech partner
Partnership brings ‘intelligent creative’ to Group M’s global clients.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Bumble launches global campaign and revamps visual identity
The campaign and brand refresh was created in-house.
Infillion relaunches MediaMath
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
M&A rumour mill is buzzing as Publicis pulls ahead of agency pack
Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role
Two boards become one as supervisory and management boards merge.
M&C Saatchi tightens processes to cope with high-level departures amid restructure
Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.
TikTok lets brands avoid violence and gambling with new safety tools
Two new inventory filtering tools will automatically place brands next to safe content across 11 verticals, including beauty and technology.
BBDO Worldwide chief creative David Lubars to retire
Americas CCO Chris Beresford-Hill will step into his role at the end of the year.
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books.
.png&h=268&w=401&q=100&v=20170226&c=1)
Lessons from 20 years of Dove’s Campaign for Real Beauty
On the 20th anniversary of the iconic campaign, Campaign asked industry experts why they think the platform continues to endure—especially during a time when inclusion is facing pushback.
Oreo claims the hamburger menu as its own
The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
