cmo
Subway’s APAC CMO on the push-and-pull between global counterparts
CAMPAIGN 360: Subway’s APAC marketing leader candidly discusses how regional and local marketers can shape global campaigns based on customer feedback and identifies where Asia can lead.
Richa Goswami on looking ‘beyond the transaction’ in financial-services marketing
The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
CMO Power List 2024: Call for nominations
Campaign Asia-Pacific's definitive guide to the region's most influential marketers is open for nominations for the 2024 list, set to be unveiled at Campaign360 in May.
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