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Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
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Brand marketing procurement teams unhappy with their KPIs: WFA study
TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.
Agency Report Card 2023: Accenture Song
The tech-powered creative unit of Accenture has continued its aggressive growth strategy with a number of new acquisitions, but it remains to be seen whether that growth can be sustained long term.
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