1 hour ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

2 hours ago

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

1 day ago

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

2 days ago

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

Apr 2, 2024

Brand marketing procurement teams unhappy with their KPIs: WFA study

TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.

Mar 28, 2024

Agency Report Card 2023: Accenture Song

The tech-powered creative unit of Accenture has continued its aggressive growth strategy with a number of new acquisitions, but it remains to be seen whether that growth can be sustained long term.