The brand will transition an old cattle ranch in South Carolina into a plant-based farm and document the daily ongoings on social media.
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.
Serious Foreplay encourages romantic partners to check one another’s skin for melanoma.
The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.
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