Brandon Doerrer
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How Google, Meta, Snapchat and TikTok are attempting...
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
Meta introduces AI-generated image variations and ...
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
Meta injects AI into Reels ads and creator pairings
At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.
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News publishers call out stringent brand safety ...
Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.
NewFronts 2024: Google shows advertisers a ...
A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
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