PR
WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Move and win roundup: Week of May 6, 2024
Havas, Mediacorp, CNN, FCB, Dentsu, The Womb, PHD, TBWA, Clemenger BBDO and more, in our weekly collection of people moves and account news.
Like Dolby audio, child abuse may be 'all around you' in powerful Cheil film
The takeoff of Dolby's iconic cinema prelude effectively highlights the need to report violence against kids on behalf of Save the Children Hong Kong.
Mixed-reality marketing: how AR can help future-proof brands
No longer an expensive add-on, augmented reality can now present a low cost and novel way to reach new audiences in a media saturated world.
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Ogilvy Hong Kong, Dentsu Japan and The Monkeys in Australia win Grand Clios
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.
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Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
Taking the entrepreneurial route: Lessons from a first-year founder
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
Move and win roundup: Week of April 29, 2024
M&C Saatchi, Imagination, Leverate Group, Mamamia, TRA, WiredCo, Havas, Special, OMG and more in our weekly collection of people moves and account news.
Transphobic media organisations are alienating the whole queer community
As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.
Ogilvy launches health influencer marketing offering
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Having the balls to check: How a pregnancy test could save men’s lives
An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
Carlsberg hires PR agency for major new global brief
Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.
Move and win roundup: Week of April 22, 2024
Red Havas, Distillery, CJ CheilJedang, Viddsee, Temus, Mastercard, Sun Life, Lee Kum Kee, The Marketing Society, and others, in our weekly collection of people moves and account news.
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World Earth Day 2024: 1,000 agencies say no to fossil fuels
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.
BCW, Hill & Knowlton warns staffers to brace for layoffs related to Burson merger
The firms have “identified areas in the business where we must eliminate roles, many of which were duplicate,” staffers were told in a memo.
Formula 1 Shanghai: A watershed event for brand sponsors
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
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