Marketing Media News
Rahul Sachitanand
Sep 23, 2020

Asia-driven esports growth offers new opportunities for marketers, says Google-Niko Partners report

With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.

The pandemic has driven gamers from internet cafes and arenas to dens and living rooms. (Shutterstock)

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