Marketing
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
Subway’s APAC CMO on the push-and-pull between global counterparts
CAMPAIGN 360: Subway’s APAC marketing leader candidly discusses how regional and local marketers can shape global campaigns based on customer feedback and identifies where Asia can lead.
Richa Goswami on looking ‘beyond the transaction’ in financial-services marketing
The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
Move and win roundup: Week of May 6, 2024
Mediacorp, CNN, FCB, Dentsu, The Womb, PHD, TBWA, Clemenger BBDO, Houston and more, in our weekly collection of people moves and account news.
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
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Why otome is the new go-to for gaming collaborations in China
Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.
Ogilvy Hong Kong, Dentsu Japan and The Monkeys in Australia win Grand Clios
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.
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Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
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Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
Pharma’s corporate reputation begins to slide following Covid surge
The pharma industry’s Covid-peak in corporate reputation has begun to drop, though it still remains higher than pre-pandemic levels.
Meta injects AI into Reels ads and creator pairings
At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.
Beyoncé's country pivot and lessons in fearless marketing
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
Creative Minds: Jasper Cajilig's doing it for the plot
Drawing creative inspiration from childhood memories of blossoming garden flowers to channeling main character energy in a bullet train music video, Jasper Cajilig of the Gigil Advertising Group truly embodies a life lived artfully.
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.
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Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
Taking the entrepreneurial route: Lessons from a first-year founder
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
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'Mom's Bed' breaks the silence on caregiver struggles in Seoul
The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.
Move and win roundup: Week of April 29, 2024
M&C Saatchi, Imagination, Leverate Group, Mamamia, TRA, WiredCo, Havas, Special, OMG and more in our weekly collection of people moves and account news.
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