Advertising Analysis The Work
Matthew Miller
Jun 2, 2021

How NTUC Income's astonishing drone-shot ad almost didn't make it to air

The behind-the-scenes story of how BBH, Freeflow Productions and an ace drone pilot pulled off NTUC Income's impressive single-shot film—and how CMO Marcus Chew had to make a stand to get it on TV.

Behind the scenes shot of a mini-drone filming NTUC Income's recent brand film

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