Advertising Media Data News
Staff Reporters
Aug 25, 2021

Neuro research supports need for evolving creative in OOH

TOP OF THE CHARTS: A study by Australian outdoor-media company QMS lends support to the intuitive idea that ads with changing creative stick in the mind better than static ads.

Dynamic creative improves the encoding of information into long-term memory, compared with static creative. (Source: QMS)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

Google delays cookie deprecation again: APAC adtech leaders respond

2 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

3 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Digital Media Awards 2024 winners revealed

6 Digital Media Awards 2024 winners revealed

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

7 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

8 WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

AI won’t take your job or business. The people who learn and apply AI will

9 AI won’t take your job or business. The people who learn and apply AI will

Why McCann’s global chief creative wants more work from an ‘open kitchen’

10 Why McCann’s global chief creative wants more work from an ‘open kitchen’

Related Articles

Attention isn’t dead – how to get attention in a world of attention seekers
Jan 22, 2024
Will Scougal

Attention isn’t dead – how to get attention in a ...

Brand marketing procurement teams unhappy with their KPIs: WFA study
Apr 2, 2024
Staff Reporters

Brand marketing procurement teams unhappy with ...

Why attention-adjusted reach curves are the next evolution in ad measurement
Oct 30, 2023
Karen Nelson-Field

Why attention-adjusted reach curves are the next ...

Just Published

TikTok sues the US government to prevent potential ban
1 hour ago
Staff Reporters

TikTok sues the US government to prevent potential ban

TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.

Eight ways to leverage AI and optimise your marketing efforts
1 hour ago
Tyler McConville

Eight ways to leverage AI and optimise your ...

From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Bold's Tyler McConville explains.

Agency Report Cards 2023: We grade 31 APAC networks
2 hours ago
Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Agency Report Card 2023: BBDO
The Information
3 hours ago
Staff Reporters

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.