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1 hour ago
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
2 hours ago
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
4 hours ago
Subway’s APAC CMO on the push-and-pull between ...
CAMPAIGN 360: Subway’s APAC marketing leader candidly discusses how regional and local marketers can shape global campaigns based on customer feedback and identifies where Asia can lead.
The Information
5 hours ago
How Google, Meta, Snapchat and TikTok are attempting...
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.