ai
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
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Don’t let your AI investment for advertising fall flat
AI is not a silver bullet; the tech’s capabilities, while incredibly powerful, are only effective if managed and implemented correctly.
'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign
In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
Group M goes global with AI adtech partner
Partnership brings ‘intelligent creative’ to Group M’s global clients.
Meta injects AI into Reels ads and creator pairings
At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.
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