meta
How Google, Meta, Snapchat and TikTok are attempting to eclipse each other
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
Meta injects AI into Reels ads and creator pairings
At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
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