Analysis Advertising Marketing Creativity Customer Experience
Minnie Wang
Sep 27, 2023

Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more

In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.

Photo:(L)Chris Reitermann (R) AI-enhanced social work for The Coca-Cola Company

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

Google delays cookie deprecation again: APAC adtech leaders respond

2 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

3 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Digital Media Awards 2024 winners revealed

6 Digital Media Awards 2024 winners revealed

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

7 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

8 WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

AI won’t take your job or business. The people who learn and apply AI will

9 AI won’t take your job or business. The people who learn and apply AI will

Why McCann’s global chief creative wants more work from an ‘open kitchen’

10 Why McCann’s global chief creative wants more work from an ‘open kitchen’

Related Articles

Creative alchemy: Ogilvy's Chris Reitermann dives into AI's advertising abyss
Jun 5, 2023
Bryce Whitwam

Creative alchemy: Ogilvy's Chris Reitermann dives ...

Patrick Xu steps down as CEO of GroupM China
Feb 6, 2024
Rahat Kapur

Patrick Xu steps down as CEO of GroupM China

Why creativity remains at an all-time premium
3 days ago

Why creativity remains at an all-time premium

Dentsu's global creative chief on the enduring role of humanity and creativity in the age of AI
Dec 7, 2023
Yasuharu Sasaki

Dentsu's global creative chief on the enduring role ...

Just Published

TikTok sues the US government to prevent potential ban
1 hour ago
Staff Reporters

TikTok sues the US government to prevent potential ban

TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.

Eight ways to leverage AI and optimise your marketing efforts
1 hour ago
Tyler McConville

Eight ways to leverage AI and optimise your ...

From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Bold's Tyler McConville explains.

Agency Report Cards 2023: We grade 31 APAC networks
2 hours ago
Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Agency Report Card 2023: BBDO
The Information
3 hours ago
Staff Reporters

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.