How Google, Meta, Snapchat and TikTok are attempting to eclipse each other
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data
A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
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Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
Google reportedly planning to charge users for its AI-powered search
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.
Google redefines ‘top ads’
Google maintains that the update is purely definition-based and won’t impact calculation of ad performance metrics. The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.
Google says AI has amplified fraud while helping it remove bad ads
Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.
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