Nikita Mishra
Feb 21, 2023

Unfair game: Maybelline highlights toxic hatred faced by female gamers in esports

'Go back to your sink'. 'I’ll fucking talk to you however I want.' These actual insults, quickly followed by invitations for sex, consensual or not, emerge in Maybelline's new awareness campaign, focusing on the very real stomach-churning vitriol faced by female gamers.

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